The Samsung Galaxy S4 launch saw the Korean brand claiming the phone is built on four foundations: an improved camera, better connections with others, health and wellbeing improvements and simply making life easier.
While this is all a little hyperbolic, the S4 at least brings an integrated feel to things while improving nearly every spec on offer. The outside is still plastic, but harks back to the mesh design, if not feel of the Galaxy S2.
Colour wise you have got a choice of White Frost and Black Mist, which adorn the large device, which runs in with dimensions of 136.6 x 69.8 x 7.9mm, despite still having to pack in a 5-inch Full HD Super AMOLED screen.
That means it will have a larger screen, but smaller chassis than the Galaxy S3, which is a superbly impressive feat of engineering, especially when you consider the specs.